Magazine stand

music magazine stand

·         Music magazine stand usually have the masthead on the top/middle left hand which makes it more visible and clear. Also the masthead tends to be bold and bright which would instantly catch the audience eyes.  Even though some of the magazine at the top is not as visible, the masthead is still visible to the audience.

·         The images are all mid-shot which make it more close up so it makes easier for the audience to feel connected to the audience.  Also the background of the images tends to be clear so the image is more visible and the focus is on the image.  Some magazine have pull quotes which are bold which would inform the reader about what would be included within the magazine- which is visible within the music magazine stand.

·         Magazine which are on the bottom shelf mean that they sale more so they make it easier for readers to grab them quicker. Magazine at the top shelf are at the top because people don’t have no desire to buy it which makes it less demandable. Most of the music magazine such as Q are on the bottom self.

·         Some of the colours on the magazines are very bright which makes the reader not get bored as it is not dull. Also the colour would show how the magazine is more interested and shows which type of audience that would buy it , for example the magazine Q would be purchased by young people.

Different types of distribution

Physical distribution: There are different types of physical distribution: intensive distribution, exclusive distribution and selective distribution. Magazines use intensive distribution.Newsstands can provide physical distribution, for example people can pick it and buy it. Physical distribution is when a finished product from the manufacturing company to the consumer.  Physical distribution involves retailing channels which includes consumer services, warehousing, and transportation. Physical distribution involves both parties to agree on sale and return agreements, these agreements usually between the producer of the product and the retailer.  For example, if the retailer only buys 10 magazines and only sells 5, they can return the unsold magazine to the publisher. Also the retailer will not be charged for the unsold magazines. On the other hand the physical distribution is very expensive as it involves the product to be transported to the retailer, from the manufacturing company to the consumer- which then involves the cost of transport and paying the employers.  The disadvantages usually occurs when the magazines doesn’t sell as the retailer doesn’t lose any money, but the publisher loses money on the unsold magazines

Online distribution:  Online distribution usually is paper-free, this means the magazine is cheap for both publishers and consumers. Online distribution is good for young people as they are now more frequently using the internet. So the magazine can be downloaded by phone, Ipads, laptops, kindles. Online distribution saves money as it doesn’t needed to be printed or transported to the consumer. Also people can give feedback to the publisher which is instantly sent to their emails which saves more money for the consumer and the publisher.

 Postal distribution:  Postal distribution is very efficient as it is pre-paid by the consumer which means the publisher makes money. Postal distribution has its advantages as its better for the consumer, because they don’t have to worry about purchasing the magazine and missing out on an issue because the magazine is delivered to their house. Also some consumer may receive their magazine before it appears in the shop. Postal distribution offers gifts to the consumer.

Direct distribution:  Direct distribution is when a free magazine is given to the consumer inside the market or sometimes given out on the street. Direct distribution does not involve marketing the magazine. Example of direct distribution magazine is shortlist. Direct distribution gets a lot of costumer as its free. Some magazine has 500,000 readers.